Style Spotlight: Lewis

Alison Lewis is great for a lot of reasons: she’s fun, has cute bangs, likes cupcakes, obsessed with Twilight (and Robert Pattinson), and last but not least, she makes amazing clothes. Lewis started her first clothing line a few years ago with a friend called Mooka Kinney, a collection of girly jumpers and A-line dresses. Now, a little older and wiser, Lewis has enthusiastically started her own line, simply called, Lewis (that's one of her dresses in the photo). “The line is vintage-inspired with a modern twist, feminine and pretty,” says the 25-year-old from her West Village apartment. “I wanted to make clothes that would stand the test of time and not fade with the trends; pieces women could keep in their closets for years.”

We chatted with her to pick her brain on everything from Gossip Girl to her favorite photographers to career advice!

I Heart Daily: Where do you get your inspiration for your designs? Alison Lewis: Everywhere! Lately, art has been an amazing influence (New York is a good place to be for that). William Eggleston and Bruce Davidson photos have helped inspire the Fall line I'm working on right now, along with vintage circus images I collected.

IHD: What did you study in school? Lewis: I studied Creative Advertising at the University of Boulder, Colorado, but I was always interested in fashion. I didn't realize it was what I wanted to do until after college.

IHD: Do you think it's necessary to go to fashion school? Lewis: Not necessarily. I’m sure fashion school would have been an amazing experience, but because I didn't go, I don’t have the standard training. I have my own way of doing things, which can sometimes give a new perspective and be a good thing.

IHD: We heard you love Gossip Girl -- who do you think has the best style on the show? Lewis: Being a huge fan of Gossip Girl, I love Blair's style, I think it's so classic yet modern. I also like Jenny Humphrey's  -- she is a little more alternative, a little more edgy. I would love to dress either of them.

IHD: Do you have any celebrity fans? Lewis: Jenny Lewis and Zooey Deschanel are both fans of the line and I recently emailed with Frances Bean Cobain who was interested in getting some pieces, which was so exciting!

IHD: What advice would you give to other aspiring young designers? Lewis: I think the most important thing is to just follow your vision and don't let other people tell you how you are "supposed" to do things. I think doing things differently and your own way will give you a more unique product in the end. Don't be afraid to ask people for help. I got most my [fashion] contacts from just asking everyone around me: the people at the fabric store, or button store or whatever. Lastly, don't let people tell you can't do it!

Lewis will be available at SHOP NYC and Hillary Rush. For more information, go to her website or email info [at]