Vote With Your Dollars!

Now that the flurry of wrapping presents and shopping is over (except for you super last minute shoppers -- haven't you learned your lesson?), here's something awesome I want you to buy for the new year. It's a book called the Better World Shopping Guide, by Ellis Jones, a professor at the University of California, Davis, and founder of Better World Network. The book is a pocket-sized guide on how to make the best buying decisions based on five criteria: human rights, the environment, animal protection, community involvement, and social justice. The book covers everything from candy to banks to beauty products, and gives each product a grade from A - F.

For example, if I need to buy some lotion, I just go to the "body care" section and I can see that Aveda gets an "A" grade. Perfect! I'll be moisturized and feel good about making a socially and environmentally responsible choice. Sometimes life is so convenient.

And that is the point of the Better World Guide: it makes it easy for us to be activists, because we all have to buy stuff. As the book touts: "Vote with your dollars.