Girl Scouts say: You Can Be Barbie?

barbie-girlscoutsIt seems everyone is munching on their recently delivered boxes of Girl Scout cookies (I love you, Samoas), so while our favorite girls in green are on our minds, here's another story that involves them. Two advocacy groups -- the Campaign for a Commercial-Free Childhood and the Center for a New American Dream -- are asking the Girls Scouts of America to end a partnership with Barbie that touts the message: "Be Anything, Do Everything." You can even get a Barbie patch. Doesn't sound horrible, right? So what's the problem?

"Holding Barbie, the quintessential fashion doll, up as a role model for Girl Scouts simultaneously sexualizes young girls, idealizes an impossible body type, and undermines the Girl Scouts' vital mission to build 'girls of courage, confidence and character," has said Susan Linn, director of CCFC.

"Product placement at its worst," added New American Dream's executive director, Wendy Philleo.

Barbie has long been under a critical eye for her unrealistic measurements. And while we'd all rather see young girls play with Legos or draw with crayons, there is no denying that many girls like playing with the iconic doll.

However, after visiting the Girl Scouts website, and playing the "I Can Be" game, my indifference swayed a bit. The game prompts you to match Barbie's outfit with her "job," which means a pink dress reflects being a teacher and that a strapless dress (with glasses) equals being an architect. Um, yeah...

Is this a wrongly mixed message or a harmless marketing effort?  Tell us what you think by emailing us!